Woocommerce Becomes the Product of Matt Mullenweg's Automattic

WordPress creator Matt Mullenweg announced that he would be taking over as CEO of Automattic, the company he founded just over eight years ago. Automattic (the parent company of WordPress.com) purchased WooCommerce for over $30 million.

Target Behind Acquisition:

Automattic will not be re-branding the newly acquired products. WooThemes and WooCommerce will continue to be sold via their dedicated websites.

With a team of 55 with added members, WooThemes is just beginning its online journey after the WordPress acquisition. The deal gives it’s WooCommerce platforms even more visibility and influence meaning even more cutomers.

"Our plan is to leverage our combined wealth of knowledge, skills, vibrant community and joint infrastructure platform to reach new eCommerce heights,” the company announced.

Impact on Current Woocommerce Users:

Automattic’s CEO, said the purchase “means that WooCommerce will have the full support and resources of Automattic behind it, including our engineers, designers, bankroll, systems, and experience. WooCommerce should notice the plugin evolving to become faster, more secure, and meet their needs even better than it has in the past.”

Depending on Automattic’s strategy, this could mean that some features, which are now available only as paid WooCommerce extensions, may become part of WooCommerce’s standard feature set.

Target over the Large retailers too:

WooThemes’ co-founder Mark Forrester has suggested that WooCommerce has a 24-percent market share, making it, perhaps, the most widely used ecommerce solution available. But the vast majority of WooCommerce-powered sites are small businesses.

WordPress eventually might give WooCommerce the clout it needs to compete against enterprise-level platforms

Conclusion:

WordPress is powering over 23% of the websites on internet and with the completion of this deal, Automattic now has more than 380 employees in 42 countries.